Tradedoubler
Tradedoubler is a global affiliate marketing network and a provider of performance marketing and technology solutions.
| Company type | Public (Aktiebolag) |
|---|---|
| Nasdaq Stockholm: TRAD | |
| Founded | 1999 |
| Headquarters | Stockholm, Sweden |
Key people | Pascal Chevalier, Chairman Matthias Stadelmeyer, CEO Victor Wagstrom, CFO Victoria Normark, CTO Francois Pacot, CPO |
| Products | Affiliate network, ad network, Performance Marketing |
| Parent | Reworld Media |
| Website | http://www.tradedoubler.com/en/about/ |
The Tradedoubler network was the first affiliate network which operates across Europe. Today it consists of more than 3,000 advertisers (brands) and over 180,000 publishers (websites) worldwide.
In addition to classical affiliate marketing, the company offers other performance marketing and technology solutions in support of the entire customer journey. For this reason, Tradedoubler is also known as "The Performance Group".
Besides the affiliate network of Tradedoubler, the Performance Group includes a proprietary influencer network (Metapic), an app marketing agency (Appiness), a lead generation business (LeadsLab), a voucher website (Copacoupona), and an offer for email marketing campaigns.
Tradedoubler was founded in Stockholm, Sweden, by Felix Hagnö and Martin Lorentzon in September 1999. Since 2014, Matthias Stadelmeyer is leading the company as president and CEO.
In addition to the Swedish headquarters, Tradedoubler has 15 offices in several countries and operates in over 80 countries worldwide. Since 2005 Tradedoubler AB has been listed on the Stockholm Stock Exchange.