Montana's Brier
The Brier (French: Le Brier), known as the Montana's Brier for sponsorship reasons, is the annual Canadian men's curling championship, sanctioned by Curling Canada. The current event name refers to its main sponsor, Montana's, a Canadian restaurant chain. "Brier" originally referred to a brand of tobacco sold by the event's first sponsor, the Macdonald Tobacco Company.
Montana's Brier | |
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Established | 1927 |
2024 host city | Regina, Saskatchewan |
2024 arena | Brandt Centre |
2023 champion | Canada (Brad Gushue) |
Current edition | |
The Brier has been held since 1927, traditionally during the month of March. The winner of the Brier goes on to represent Canada at the World Curling Championships of the same year. The Brier is by far the best supported curling competition in terms of paid attendance, attracting crowds far larger than even those for World Championships held in Canada.
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