Thought Catalog
Thought Catalog is a website founded in 2010 by American entrepreneur and media strategist Chris Lavergne. Owned by The Thought & Expression Company, the site attracts 6.6 million monthly unique visitors.
Type of site | Contributor weblog |
|---|---|
| Available in | English |
| Founded | February 2010 |
| Headquarters | , |
| Area served | Worldwide |
| Owner | The Thought & Expression Co. |
| Founder(s) | Chris Lavergne |
| Key people | Chris Lavergne |
| URL | thoughtcatalog |
| Advertising | Yes |
| Registration | No |
| Launched | February 1, 2010 |
| Current status | Active |
The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at Warner Bros. Records. Thought Catalog started publishing on February 1, 2010. By 2012, Thought Catalog was attracting 2.5 million unique visitors per month, and began to attract many millennial readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic.
The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication. Thought Catalog receives between 100 and 500 pieces a day via the submission form.
In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing.
Thought Catalog earns revenue from branded content and banner ads, with the Wall Street Journal featuring the site on its list of "Sponsored Content That Buzzed In 2014."
Thought Catalog’s founder, Chris Lavergne, was named to Forbes "30 Under 30" list in 2014.