This is SportsCenter

This is SportsCenter is a series of comical television commercials that debuted in 1995 and run by ESPN to promote their SportsCenter sports news show, based on the show's opening tagline. The ads are presented in a deadpan, mockumentary style, lampooning various aspects of sports, and sports broadcasting. The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, was responsible for the writing and production of the commercials until 2017, with ESPN taking production in-house since 2018. In 2022, ESPN's new creative partner, Arts & Letters, announced that it would revive the campaign in the beginning of 2023.

A few of the ads are available for free on iTunes while many ads are available for viewing through the official ESPN YouTube channel.

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