This Is Me... Now

This Is Me... Now is the ninth studio album by American entertainer Jennifer Lopez, part of a three-part project documenting Lopez's love life, reunion with actor Ben Affleck and search for love. It was released on February 16, 2024, by Nuyorican Productions and BMG Rights Management, marking her first release with this partnership. This Is Me... Now was recorded between May and August 2022 and completed on June 29, 2023; it is heavily inspired by the rekindled romance between Lopez and Affleck as well as their subsequent marriage, with themes of love and self-healing throughout. It is a sequel to Lopez's third studio album This Is Me... Then (2002) and is her first studio album in ten years, since A.K.A. (2014). All three components were completed simultaneously and were self-funded by Lopez with a budget of around $20 million.

The album is accompanied by two further components; a narrative-driven musical film titled This Is Me...Now: A Love Story co-written by Lopez, Affleck, Dave Meyers and Chris Shafer, with Meyers also directing the film. Aside from visuals for all of the songs from the album, the film is a stylized and fictionalized narrative, loosely based on Lopez's love life with Affleck and her trials as a serial romantic. It features a cast of celebrity friends and peers, including Trevor Noah, Kim Petras, Post Malone, Keke Palmer and Sofia Vergara, among others. A third component, a behind the scenes documentary, called The Greatest Love Story Never Told was inspired by a collection of letters from Affleck to Lopez of the same name and explores the making of both the film and documentary. It will be released on February 27, 2024.

This Is Me... Now was preceded by the lead single, "Can't Get Enough", which samples Alton Ellis's 1967 song "I'm Still in Love with You". Following its January 10, 2024, release, the song appeared on several national single charts and spawned an official remix featuring rapper Latto. The February 3, 2024, episode of Saturday Night Live featured Lopez performing the song alongside rappers Latto and Redman, as well as the debut live performance of the album's title track. The latter was released to digital outlets following the performance. The album was released with eight alternative covers for various editions across CD, music streaming, digital downloads and vinyl.