The More You Know (TV programming block)
The More You Know (TMYK) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment), and debuted on October 8, 2016, on NBC as a replacement for the animation block NBC Kids. It airs on weekend mornings on NBC and Telemundo, and as of 2017 is replayed Sunday mornings on sister network Cozi TV. The block's programs are also available through all of NBC's video on demand venues, including the network's site/app, Peacock, and cable/satellite services.
| Network | NBC (2016–present) Cozi TV (2017–present) Telemundo (2018–present) |
|---|---|
| Launched | October 8, 2016 (NBC) January 6, 2018 (Telemundo; MiTelemundo) |
| Country of origin | United States |
| Owner | leased by Hearst Media Production Group subsidiary of Hearst Television |
| Format | Weekend morning E/I block |
| Running time | 3 hours (10:00 a.m. to 1:00 p.m. on COZI) (9-12 am in all time zones on NBC) |
| Original language(s) | English |
Based on NBCUniversal's series of public service campaigns of the same name, the three-hour weekend morning block features live-action programming aimed at pre-teens and teens ages 10 to 18 that are designed to meet federally mandated educational programming guidelines.
It is Hearst's fourth E/I-centric programming block across the major U.S. television networks, joining three other Hearst blocks: Weekend Adventure (ABC), Dream Team (CBS), and One Magnificent Morning (The CW).
As of January 6, 2018, a version of the block also airs on NBC's sister network Telemundo under the name MiTelemundo, with all of its programs dubbed in Spanish. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.