The Literary Digest
The Literary Digest was an American general interest weekly magazine published by Funk & Wagnalls. Founded by Isaac Kaufmann Funk in 1890, it eventually merged with two similar weekly magazines, Public Opinion and Current Opinion.
Cover of the February 19, 1921 edition of The Literary Digest | |
| Founder | Isaac Kaufmann Funk |
|---|---|
| First issue | 1890 |
| Final issue | 1938 |
| Company | Funk & Wagnalls |
| Country | United States |
| Based in | New York City |
| Language | English |
The magazine gained notoriety when its poll of the 1936 United States presidential election substantially missed the final result, predicting a victory for Republican candidate Alf Landon against Democratic incumbent Franklin D. Roosevelt. On election day, Roosevelt defeated Landon in a landslide victory. The poll's inaccuracy was ruinous for the magazine's reputation, and it ceased publication in 1938.
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