Testimonial

In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.

For the use of the term "testimonial" in sport, see testimonial match. For the Superstore episode, see Testimonials (Superstore).
Not to be confused with Testimony.
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