Ted Baxter

Ted Baxter is a fictional character on the sitcom The Mary Tyler Moore Show (1970–1977). Portrayed by Ted Knight, the Baxter character is a broad parody of a vain, shallow, buffoonish, vacuous TV personality. Knight's comedic model was actor William Powell, and he also drew on Los Angeles newscasters, including George Putnam, to shape the character. The role was originally conceived for Jack Cassidy, but Cassidy turned it down; he later appears in the season two episode "Cover Boy" as Ted's equally egocentric brother Hal. Ted Baxter has become a symbolic figure often referenced when criticizing media figures, particularly news anchors hired for style and appearance rather than journalistic ability.