TAG Heuer

TAG Heuer S.A. (/ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.

TAG Heuer S.A.
Company typeSubsidiary
Industry
Founded1860 (1860) (as Uhrenmanufaktur Heuer AG)
Saint-Imier, Switzerland
FounderEdouard Heuer
Headquarters,
Switzerland
Area served
Worldwide
Key people
Frédéric Arnault (CEO)
Products
  • Watches and accessories
ParentLVMH
Websitetagheuer.com
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