Swing state

In American politics, a swing state (also known as battleground state, toss-up state or purple state) is any state that could reasonably be won by either the Democratic or Republican candidate in a statewide election, most often referring to presidential elections, by a swing in votes. These states are usually targeted by both major-party campaigns, especially in competitive elections. Meanwhile, the states that regularly lean to a single party are known as "safe states" (or more specifically as "red states" and "blue states" depending on the partisan leaning), as it is generally assumed that one candidate has a base of support from which a sufficient share of the electorate can be drawn without significant investment or effort by the campaign.

Due to the winner-take-all method most states use to determine their presidential electors, candidates often campaign only in competitive states, which is why a select group of states frequently receives a majority of the advertisements and candidate visits. The battlegrounds may change in certain election cycles and may be reflected in overall polling, demographics, and the ideological appeal of the nominees.