Subaru

Subaru (スバル, /ˈsbər/ or /sʊˈbɑːr/; Japanese pronunciation: [ˈsɯbaɾɯ]) is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the twenty-first largest automaker by production worldwide in 2017.

Subaru
Native name
スバル
Company typeDivision
IndustryAutomotive
PredecessorNakajima Aircraft Company
Founded15 July 1953 (1953-07-15)
FounderKenji Kita
Chikuhei Nakajima
Headquarters,
Japan
Area served
Worldwide
Key people
Atsushi Osaki (President, Representative Director & CEO)
Tomomi Nakamura (Chairman & Director)
ProductsAutomobiles
Production output
744,787 units (−15.8% Jan–Dec 2021)
Number of employees
16,961 (2022) 
ParentSubaru Corporation
DivisionsSubaru Tecnica International
Websitewww.subaru.co.jp

Subaru cars are known for their use of a boxer engine layout in most vehicles above 1,500 cc. The Symmetrical All Wheel Drive drive-train layout was introduced in 1972. Both became standard equipment for mid-size and smaller cars in most markets by 1996. The lone exception is the BRZ, introduced in 2012 via a partnership with Toyota, which pairs the boxer engine with rear-wheel-drive. Subaru also offers turbocharged versions of their passenger cars, such as the WRX, Legacy and Outback XT, Ascent, and formerly the Legacy GT and Forester XT.

In Western markets, Subaru vehicles have traditionally attracted a small but devoted core of buyers. The company's marketing targets those who desire its signature engine and drive train, all-wheel drive and rough-road capabilities, or affordable sports car designs.

Subaru is the direct translation from Japanese for the Pleiades star cluster M45, or the "Seven Sisters" (one of whom tradition says is invisible – hence only six stars in the Subaru logo), which in turn inspires the logo and alludes to the companies that merged to create FHI.

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