Star Television Network

The Star Television Network (commonly branded as Starcast initially, then STN, prior to launch, then Star from its launch up to the network's shutdown), was an attempt, though unsuccessful, at a fifth television network based in Orlando, Florida. The network was notable as the first television network to have featured exclusively direct response commercials and infomercials among standard programming.

For the television broadcaster in Hong Kong previously known as Star TV Network, see Fox Networks Group Asia Pacific.
For the Philippine television network known as Star Network (and also its associated break bumper used from March 1, 1987 to October 30, 2005), see ABS-CBN. For other uses, see Star TV.
Star Television Network
Typetelevision network
BrandingPrior to launch:
Starcast
(October 15, 1987 – April 18, 1988)
STN
(April 18, 1988 – August 25, 1989)
At launch:
Star
(August 25, 1989 – January 17, 1991)
Country
US
Founded1987 (1987)
by
  • Harry Handley
  • Walter Windsor
  • John Tyler
HeadquartersOrlando, Florida
Owner
  • Harry Handley
  • Walter Windsor
  • Cathy Bamberg
  • Satellite Music Network Inc.
  • Dale W. Lang
ParentStar Television Network, Inc.
Key people
Dale W. Lang (chair)
Ron Eikens (CEO)
Launch date
September 29, 1990 (1990-09-29)
DissolvedJanuary 14, 1991 (1991-01-14)
Affiliateslist

Star featured classic, though cheaper and lesser-known, 1950s and 1960s programming, movies and game shows under the TV Heaven slogan, with direct response infomercials rounding out the schedule. The network expected to buy newer programs and originate their own programming once on a firm operating status.

Star was facing competition from the Home Shopping Network and Fox, which went after the bigger markets. In light of this, the network explained that its key advantage is in terms of operating costs for the station, in which a station affiliating with the network could save about 90% on their programming costs, and a national advertiser advertising on the network could pay about 68% of the major network rates.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.