Speedo

Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.

This article is about swimwear maker Speedo International. For North American licensee Speedo USA, see Warnaco Group. For the clothing style, see swim briefs. For other uses, see Speedo (disambiguation).

Speedo International Limited
Company typePrivate
Industry
PredecessorDanomic Investments Ltd.
Founded1914 (1914) in Sydney, Australia
FounderAlexander MacRae
FateAcquired
Headquarters
Nottingham
,
United Kingdom
Area served
Worldwide
Key people
  • Andrew Rubin (CEO)
Products
ParentPentland Group
Websitewww.speedo.com
Footnotes / references

Founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches. The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence, which had acquired prior licensee Warnaco Group in 2013. In January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.

In accordance with its Australian roots, Speedo uses a boomerang as its symbol. Due to its success in the swimwear industry, the word "Speedo" has become a generic trademark for racing bathing suits.

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