Social network advertising

Social network advertising, also known as "social media targeting," is a group of terms used to describe forms of online advertising and digital marketing focusing on social networking services. One of the significant benefits of this type of advertising is that advertisers can take advantage of the users' demographic information, psychographics and other data points to target their ads appropriately.

Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.) to make detailed target group identification possible. Important factors also include what the user likes, comments on, views, and follows on social media platforms. With social media targeting, advertisements are distributed based on information gathered from target group profiles.

Social network advertising differs from social media targeting. Social media targeting enhances social media advertising by leveraging profile data to deliver ads directly to individual users. On the other hand, social network advertising involves aligning social network users with target groups specified by the advertiser. Social media advertising encompasses the creation of content on social media platforms, interaction with followers, and the execution of social media advertisements.