Social media analytics

Social media analytics or Social media monitoring is the process of gathering and analyzing data from social networks. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making."

This article is about the quantitative analysis of social media. For theoretical foundations, see social network analysis.
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