Smarties Candy Company

Smarties Candy Company
	Smarties tablet candies in roll (right) and loose (left).
Formerly	Ce De Candy, Inc.
Company type	Private
Industry	Confectionery
Founded	1949
Founder	Edward Dee
Headquarters	Union, New Jersey, United States
Key people	Sarah Dee (co-president); Jessica Dee Sawyer (co-president); Liz Dee (co-president);
Products	Smarties
Revenue	US$15 million (2021)
Number of employees	100
Website	smarties.com

Smarties Candy Company (formerly Ce De Candy, Inc.) is a confectionery company well known for its namesake candy, Smarties. Edward "Eddie" Dee founded Ce De Candy in Bloomfield, New Jersey, in 1949. Dee emigrated from England to the United States.

Edward Dee's granddaughters, Sarah Dee, Jessica Dee Sawyer and Liz Dee serve as co-presidents of the company. Smarties Candy Company operates plants in Union Township, New Jersey, and in Newmarket, Ontario, Canada. The Canadian operations were initially in on 993 Queen Street West in Toronto in 1963 and moved to Newmarket in 1988. The old Toronto factory (c. 1907 east wing as fabric mill, c. 1920s west wing addition joined by central wing housing central heating and incinerator) is now the Candy Factory Lofts (conversion 1999). Its US headquarters are in Union Township. It is one of the few remaining family-owned, mass-production confectionery companies in the United States.

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