Smart Communications
Smart Communications Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT Inc., a telecommunications and digital services provider based in the Philippines. As of November 2023, it is currently the largest mobile network with 55.2 million subscribers.
| Company type | Subsidiary |
|---|---|
| Industry | Telecommunications Remittance |
| Predecessor | Sun Cellular (2003–2022) |
| Founded | January 24, 1991 (in Manila, Philippines) |
| Headquarters | , Philippines |
Area served | Philippines |
Key people | Manuel V. Pangilinan (Chairman) Alfredo S. Panlilio (President, CEO and CRO) |
| Products | Mobile telephony |
| Services | Broadband services Digital platform services |
| Parent | PLDT |
| Website | smart.com.ph |
Smart offers commercial wireless services through its 2G, 3G, 3.5G HSPA+, 4G LTE, and LTE-A networks, with 5G currently being deployed in multiple locations in the Philippines. Smart's terrestrial wireless telephony service is being complemented by its satellite communication services Smart Sat and Marino which also serve the global maritime industry.
The company has introduced wireless offerings such as Smart Money, a mobile electronic wallet that also enables its SMS-based money remittance service Smart Padala (now integrated with Maya). It has also been recognized for introducing the world's first over-the-air electronic prepaid loading service called Smart Load. One of its services, PasaLoad, allows its users to pass phone credits to other Smart prepaid accounts through SMS.