Sleeping Giants

Sleeping Giants is a social media activism organization aiming to pressure companies into removing advertisements from several conservative news outlets by publicly accusing them of malpractices such as misinformation and hate speech. The campaign started in November 2016, shortly after Donald Trump's victory in the 2016 United States presidential election, with the launch of a Twitter account aiming to boycott Breitbart News. The campaign has sections in Australia, Brazil, Canada, France and Germany.

This article is about the internet activism initiative. For other uses, see Sleeping Giant.

Sleeping Giants
FormationNovember 2016 (2016-11)
FoundersMatt Rivitz, Nandini Jammi
Founded atUnited States

The American campaign operated anonymously until The Daily Caller identified freelance copywriter Matt Rivitz as the founder, a story confirmed by Rivitz. Shortly afterward, a New York Times profile of Rivitz and freelance copywriter and marketing consultant Nandini Jammi said the two ran the campaign's Twitter account "along with other still anonymous contributors". Other reports identified Jammi as "co-founder". Jammi later left Sleeping Giants, saying that Rivitz "gaslighted me out of the movement we built together".

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