Skol
Skol Lager is a lager that was developed originally by Ind Coope breweries in Alloa, Central Scotland. In 1958, Graham's Continental was launched (based upon a local brew called Graham's Golden) and quickly changed to Graham's Skol to give a Scandinavian impression (the plant had actually been imported from Sweden). The name was later revised to just Skol.
| Type | Beer |
|---|---|
| Manufacturer | Carlsberg Unibra (Africa) |
| Country of origin | Scotland |
| Introduced | 1959 |
| Alcohol by volume | 2.8–5% |
| Website | www |
Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden), and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed around the world. In the late 1960s, it was heavily advertised on Dutch pirate Radio Veronica as Skol International, with an advertising jingle sung by Patricia Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly.