Simpsons of Piccadilly

Simpsons of Piccadilly was a large retail store situated at 203-206 Piccadilly in central London. It was created by Alexander Simpson and architect Joseph Emberton. When it opened in April 1936 it was the largest menswear store in Britain, and is now a Grade I listed building due to its innovative construction. Its original purpose was to house the entire range of clothing provided by the tailoring company S. Simpsons and DAKS. It was later purchased by the Waterstones chain of bookshops, and currently serves as their flagship store.

Simpsons of Piccadilly
Simpsons of Piccadilly, now the flagship store for Waterstones booksellers.
Location within England
General information
TypeRetail Space
LocationPiccadilly
London, United Kingdom
Coordinates51.5092°N 0.1361°W / 51.5092; -0.1361
Construction startedApril 1935
CompletedApril 1936
Design and construction
Architect(s)Joseph Emberton
Main contractorAlexander Simpson
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