Simplii Financial

Simplii Financial is a Canadian direct bank and the digital banking division of the Canadian Imperial Bank of Commerce (CIBC). It offers no-fee chequing and savings accounts, a VISA credit card, Guaranteed Investment Certificates (GICs), mortgages and mutual funds. These savings and investment products are also eligible for registration under a Tax-Free Savings Account (TFSA) or a Registered Retirement Savings Plan (RRSP).

Simplii Financial
Product typeFinancial services
OwnerCanadian Imperial Bank of Commerce (CIBC)
CountryToronto, Ontario, Canada
IntroducedNovember 1, 2017
Websitewww.simplii.com

As of 2023, the bank has almost two million clients.

In 2021, Simplii Financial became the first in Canadian banking to enable digital identity verification – giving international students and newcomers the opportunity to open accounts completely digitally before arriving in Canada.

In June 2023, Simplii rebranded its look including logo and colours – replacing original navy blue and red tones with magenta pink, lime green and black. On its website, Simplii stated the changes set it “apart from the more old-fashioned competition.” A new slogan of "Start your Engines" was also announced.

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