Silvertone (brand)
Silvertone is a brand created and promoted by Sears for its line of consumer electronics and musical instruments from 1916 to 1972.
| Product type | |
|---|---|
| Owner | RBIMusic (2021–Present) |
| Country | United States |
| Introduced | 1916 |
| Markets | Worldwide (Distributed by RBI Music) |
| Previous owners | Sears (1916–1972) |
| Registered as a trademark in | United States (2013) |
| Website | silvertoneclassic.com |
The rights to the Silvertone brand were purchased by South Korean corporation Samick Music in 2001. Samick made new musical instruments under the Silvertone brand and relaunched some historic models. In 2020, RBI Music was appointed the exclusive worldwide distributor of the Silvertone brand, and in December 2021, RBI acquired all rights to the brand.
Musical instruments under the Silvertone name are electric and acoustic guitars, basses, accordions, and ukuleles.
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