Showmax
Showmax is an online subscription video on demand (SVOD) service that launched in South Africa on 19 August 2015. Its majority owner is MultiChoice, which owns 70% of the Showmax group, while NBCUniversal owns 30% in all territories except Nigeria, where NBCUniversal holds an indirect 23.7% stake in the local subsidiary. In 2023, Showmax announced a partnership with Comcast's NBCUniversal and Sky. The new Showmax launched in February 2024, with a brand-new app and streaming platform, as well as an unprecedented content slate.
Type of site | Video on demand |
|---|---|
| Available in | English (only available) |
| Founded | 2015 |
| Headquarters | South Africa |
| Area served |
|
| Industry | Entertainment Sub-Saharan African |
| Parent | MultiChoice (79,9%) Canal+ (20,1%) |
| URL | showmax |
| Registration | Required |
| Launched | 19 August 2015 |
| Current status | Active |
Showmax uses a localisation strategy to take on established video on demand competitors with a focus on local content and partnerships with mobile telcos.
Showmax's engineering team is based in the Czech Republic.
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