Pickup artist

Pickup artists (PUA) are a movement of men whose goal is seduction and sexual success. They often self-identify as the seduction community or the pickup community. The community exists through various channels, including internet newsletters, blogs, marketing (such as banner ads, seminars, and one-on-one coaching), forums and groups, and local clubs known as "lairs“.

The rise of "seduction science", "game", or "studied charisma" has been attributed to modern forms of dating and social norms between sexes which have developed from a perceived increase in the equality of women in western society and changes to traditional gender roles. Commentators in the media have described "game" as sexist or misogynistic.