Secret (app)

Secret was an iOS and Android app service that allowed people to share messages anonymously within their circle of friends, friends of friends, and publicly. It differs from other anonymous sharing apps such as PostSecret, Whisper, and Yik Yak in that it was intended for sharing primarily with friends, potentially making it more interesting and addictive for people reading the updates. It was founded by David Byttow, the former lead for Square Wallet, and Chrys Bader-Wechseler, a former Google product manager at Google+, Photovine and YouTube. Bader-Wechseler left the company in January 2015, with the stated reason that the company's shift away from beautiful design and towards more minimalistic design meant that he felt he was no longer the best person to be at the helm of the company. Byttow announced the shutdown of the app and the company on April 29, 2015.