Sanrio
Sanrio Company, Ltd. (株式会社サンリオ, Kabushikigaisha Sanrio) is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a cartoon cat and one of the most successful marketing brands in the world.
Headquarters at Gate City Osaki in Ōsaki, Tokyo | |
Native name | 株式会社サンリオ |
|---|---|
| Company type | Public |
| TYO: 8136 | |
| Industry | Wholesale |
| Founded | 10 August 1960 (as Yamanashi Silk Company) |
| Founder | Shintaro Tsuji |
| Headquarters | , Japan |
Key people |
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| Products |
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| Brands | Hello Kitty Mr. Men |
| Revenue | ¥72,624 million (2023) |
| ¥13,247 million (2023) | |
| ¥8,225 million (2023) | |
| Total assets | ¥100,704 million (2023) |
| Total equity | ¥50,152 million (2023) |
Number of employees | 630 (2023) |
| Divisions | Kokoro Sanriowave THOIP |
| Website | sanrio |
Besides selling character goods, Sanrio takes part in film production and publishing. They own the rights to the Mr. Men characters and Japanese licensing rights to the Peanuts characters. Their animatronics branch, called Kokoro Company, Ltd. (kokoro being Japanese for 'heart') is best known for the Actroid android. The company also runs a franchise of KFC in Saitama Prefecture.