Red and White Brand
Red & White was the first store brand for grocery merchandise, food products, beverages and household supplies. The brand was first launched on cans of coffee in 1908 by Smith Michael (S.M.) Flickinger in Buffalo, New York to compete with A&P and its popular private brand coffee and was named after the color on the store shelves.
| Product type | Store Brand, National Brand Equivalent |
|---|---|
| Owner | Federated Group |
| Country | Buffalo, NY |
| Introduced | 1908 |
| Related brands | Hy-Top, Parade, Better-Valu |
| Markets | United States |
| Registered as a trademark in | United States, September 29, 1925 |
| Tagline | Premium Quality |
| Website | fedgroup |
The Red & White Wholesale Corporation that grew from S.M. Flickinger's first store in Buffalo, supplied groceries to independent grocery stores, and during World War I, the pressure on the small stores increased as food was rationed. By this time the company was operating as its own chain of Flickinger's retail stores, as well as the wholesale operation supplying other retailers.
Today, there are thousands of Red & White products serving as the primary store brand in independent grocery stores across the United States.