Kid Brands
Kid Brands, Inc. (Expert Market: KID) was a company that designed, developed and distributed infant and juvenile branded products. These products were distributed through mass market, baby super stores, specialty, food, drug, independent, and e-commerce retailers worldwide.
| Company type | Public |
|---|---|
| Expert Market: KIDBQ | |
| Founded | Oakland, New Jersey (1963) |
| Founder | Russell Berrie |
| Fate | Bankrupted |
| Headquarters | East Rutherford, New Jersey |
Key people | Guy Paglinco, CFO David Sabin, Division President Richard Schaub Jr., Division President, Glenn Langberg (CRO) |
| Products | Infant and Juvenile Consumer Products |
Number of employees | 304 |
The company’s operating business were composed of four wholly owned subsidiaries: Kids Line, LLC; LaJobi, Inc.; Sassy, Inc.; and CoCaLo, Inc. These subsidiaries designed and marketed branded infant and juvenile products in a number of complementary categories, including infant bedding and related nursery accessories and décor, food preparation and nursery appliances, and diaper bags (Kids Line and CoCaLo); nursery furniture and related products (LaJobi); and developmental toys and feeding, bath and baby care items with features that addressed the various stages of an infant’s early years (Sassy). In addition to the company’s branded products, the company also marketed certain categories or products under various licenses, including Carter's, Disney, Graco, and Serta.
Kid Brands was founded in 1963 was based in East Rutherford, New Jersey. The company had operations in southern California, New Jersey, Michigan, and in some foreign countries.