Rock the Vote
Rock the Vote is a nonpartisan non-profit organization in the United States. Through registering new young voters, the group aims to "channel the energy among young people around racial, economic, and health justice into one of the most powerful actions they can take: voting."
| Founded | 1990 in Los Angeles |
|---|---|
| Focus | Voter registration, youth voting |
| Location |
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Area served | United States |
| Method | Online mobilization, field organizing, entertainment community |
| Website | rockthevote |
The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff to encourage young Americans to vote. It is geared toward increasing voter turnout among voters ages 18 to 24. Rock the Vote is known for its celebrity spokespeople and its partnership with MTV.
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