Roadside attraction

A roadside attraction is a feature along the side of a road meant to attract tourists. In general, these are places one might stop on the way to somewhere, rather than being a destination. They are frequently advertised with billboards. The modern tourist-oriented highway attraction originated as a U.S. and Canadian phenomenon in the 1940s to 1960s, and subsequently caught on in Australia.

For the unrelated American production and distribution company, see Roadside Attractions.
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