Risk Everything
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy. The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs. This campaign emphasizes the mantra of "risk everything" – taking every dangerous life-or-death chance to succeed and outshine your rivals.
The Risk Everything campaign symbol | |
| Agency | Wieden+Kennedy |
|---|---|
| Client | Nike |
| Market | Global |
| Language | English/multi-language |
| Media | Television, print, hoarding, online |
| Running time | During the 2014 FIFA World Cup |
| Product |
|
| Slogan |
|
| Preceded by | Write the Future |
| Official website | nike.com/riskeverything |
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.