Real Canadian Superstore
Real Canadian Superstore is a chain of supermarkets owned by Canadian food retailing giant Loblaw Companies. Its name is often shortened to Superstore, or, less commonly, RCSS.
Official logo after brand relaunch on September 21, 2017 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | March 1979 |
| Products | Bakery, beer (select locations), charcuterie, clothing, dairy, deli, frozen foods, gardening centre, gasoline (select locations), general grocery, general merchandise, liquor, meat & poultry, pharmacy, photolab, produce, seafood, snacks, wine |
| Parent | Loblaw Companies |
| Slogan: (Real Canadian Superstore) Save For Real | |
| Website | realcanadiansuperstore |
Originating in Western Canada in the late 1970s/early 1980s, the banner expanded into Ontario in the early 2000s as Loblaw attempts to fend off competition from department stores including U.S.-based Walmart.
Loblaw has tested alternative banners at some locations in Ontario, with some labelled as "Loblaw Superstore", and a few others as simply "Superstore"; for a time, this was reflected in the chain's marketing which used a separate logo to advertise all of these banners. The company has since reverted to marketing the entire chain as Real Canadian Superstore, although some locations might retain other signage.