ReachNow
ReachNow was a carsharing service operated by BMW Group in Seattle, Portland, and Brooklyn. It launched in 2016 and it shut down its services in Seattle and Portland on July 17, 2019. It used a mobile app for car reservations and operated a fleet of over 1,000 vehicles. It was one of three car-sharing services in the city of Seattle, competing with car2go and Zipcar. ReachNow was similar to another BMW Group service DriveNow, but was focused on North American cities starting with Seattle. Unlike DriveNow which is a joint-venture with Sixt, ReachNow is a fully owned BMW subsidiary, with RideCell rather than Sixt, providing the technology platform.
A BMW i3 in Seattle's Capitol Hill neighborhood during ReachNow testing. | |
| Company type | Public (subsidiary) |
|---|---|
| Industry | Car rental |
| Founded | April 8, 2016 |
| Defunct | July 17, 2019 |
| Successor | DriveNow |
| Headquarters | , |
Number of locations | 1 |
Key people | Steve Banfield (Chief Executive Officer) |
| Services | Carsharing |
| Owner | BMW Group |
| Parent | BMW |
| Website | www |
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