Rare Beauty
Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education.
| Rare Beauty | |
| Company type | Private |
| Industry | Cosmetics |
| Founded | February 22, 2019 |
| Founder | Selena Gomez |
| Headquarters | 222 N Pacific Coast Hwy, , United States |
Area served | Worldwide |
Key people |
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| Products | Cosmetics |
| Owner | Selena Gomez |
| Website | rarebeauty |
Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America. Since then, it has been made available to countries in Europe, Asia, and the Middle East. One percent of all sales are donated to the Rare Beauty Impact Fund, a part of their "commitment to give people access to the resources they need to support their mental health."
The current price of Rare Beauty is over US$2 billion, as of 2024.
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