REMA 1000
REMA 1000 (Bokmål: Rema tusen) is a Norwegian multinational no-frills soft-discount grocery chain owned entirely by the Reitan Group (Reitangruppen). REMA is a short for Reitan Mat (Reitan Food), referring to Odd Reitan (founder of the company). 1000 refers to offering a selection of only one thousand different products (see the history section).
| Company type | Discount shop |
|---|---|
| Founded | 1979 in Trondheim, Trøndelag, Norway |
Number of locations | 980 (2023) |
Area served | Norway, Denmark |
| Revenue | NOK 28.3 billion €2.8 billion (2022) |
| Owner | Reitan |
Number of employees | 20,252 (2016) |
| Website | www |
With their headquarters located in Oslo, Norway, REMA 1000 includes businesses in Norway and Denmark. The chain is based on a franchised discount concept: buying large quantities of a limited range of products and offering these to semi-independent owners under their brand. By the end of 2016, Rema 1000 had a total amount of 868 shops spread across Norway and Denmark.
By 2016, the retailer captured 24,2% of the total revenue by all Norwegian grocers, taking the lead over its closest rival Kiwi.
In July 2023, a Yougov poll found that it was the preferred supermarket in Denmark.