RC Cola
RC Cola (short for Royal Crown Cola) is a cola-flavored carbonated beverage owned in the U.S. by U.S. coffee and beverage company Keurig Dr Pepper, and owned outside the U.S. by RC Global Beverages, Inc.
| Type | Cola |
|---|---|
| Manufacturer | Keurig Dr Pepper |
| Origin | Cusseta, Georgia |
| Introduced | 1905 |
| Color | Caramel |
| Flavor | Cola, Cherry Cola, Orange, Lemon Lime |
| Variants | RC Cola RC No Sugar Royal Crown Cola Mighty Rain RC Q RC Refresher Double Caffeine Rad Rain Dave & Co RC Neo RC Flavor Collection RC Cherry Cola RC Diet Cola |
| Website | rccolainternational |
On January 17, 2023, Macay Holdings completed its acquisition of the international business by purchasing 100% of RC Global Beverages, Inc. for approximately $47 million, comprising a $21.4 million cash payment for equity and the assumption of approximately $26 million of obligations.
Royal Crown Ginger Ale is the first product of the RC line, and it referred to the original ingredient: ginger. RC Cola went through various name changes including Chero-Cola and Nehi, Inc. before becoming Royal Crown after the death of Claud A. Hatcher. More flavors were introduced under the RC Cola name including lemon, strawberry, and cane sugar. In the 1950s, Royal Crown company was leading the beverage industry to sell the first canned soft drinks, followed by the first caffeine-free cola. In 1958, RC Cola became available in 16 ounce bottles. Despite the company's innovation and mass advertising campaigns, total revenue was low due to a lack of initiative in distribution.