Quiet storm
Quiet storm is a radio format and genre of R&B, performed in a smooth, romantic, jazz-influenced style. It was named after the title song on Smokey Robinson's 1975 album A Quiet Storm.
| Quiet storm | |
|---|---|
| Stylistic origins | |
| Cultural origins | Mid-1970s, United States |
| Other topics | |
| List of quiet storm songs | |
The radio format was pioneered in 1976 by Melvin Lindsey, while he was an intern at the Washington, D.C. radio station WHUR-FM. It eventually became regarded as an identifiable subgenre of R&B. Quiet storm was marketed to primarily upscale mature African-American audiences. It peaked in popularity during the 1980s, but fell out of favor with young listeners in the golden age of hip hop.
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