Publicis Sapient

Publicis Sapient is a global digital transformation consulting company and the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990. In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained.

Publicis Sapient
FormerlyPublicis.Sapient, SapientRazorfish, Sapient Consulting, SapientNitro, Razorfish, Sapient Global Markets, Sapient Public Sector, Sapient
Company typeSubsidiary
Industry
  • Consumer Products
  • Energy & Commodities
  • Financial Services
  • Health
  • Public Sector
  • Retail
  • Telecommunications, Media & Technology
  • Transportation & Mobility
  • Travel & Hospitality
Founded1990
Services
  • Strategy & Consulting
  • Customer Experience & Design
  • Technology & Engineering
  • Marketing Platforms
  • Data & Artificial Intelligence
  • Innovation & Digital Product Management
  • Digital Business Transformation
Revenue$1.305 billion (2013)
$125.22 million (2013)
Number of employees
20,000+ (February 13, 2019)
ParentPublicis
Websitewww.publicissapient.com

In 2016, the company merged two of its divisions, SapientNitro and Razorfish, to form SapientRazorfish, which was led by Alan Wexler. A few years later, in 2019, SapientRazorfish and Sapient Consulting were consolidated into one brand, Publicis Sapient, under the leadership of CEO Nigel Vaz.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.