Proactivity

Proactivity or proactive behavior refers to self-initiated behavior that endeavours to solve a problem before it has occurred. Proactive behavior involves acting in advance of a future situation, rather than reacting. It refers to taking control of a situation and making early changes, rather than adjusting to a situation or waiting for something to happen.

"Proactive" redirects here. For the acne treatment, see Proactiv Solution. For the Java software, see ProActive.

Reactivity, as a behaviour pattern, is a habitual mode of taking one's lead from the situation or a participant, rather than taking initiative to solve the problem on your own terms. In moderation, this can be an effective expression of social risk aversion. Taken to excess, reactivity is a form of disempowerment.

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