Pro Set trading cards
Pro Set was a Dallas-based trading card company founded by Ludwell Denny in 1988. Denny had gained a card license that year after making and selling other NFL memorabilia in previous years. His licensing agreement with NFL Properties allowed Denny to gain access to its extensive photo library and become the first card maker officially associated with a professional sports league. Across the bottom of most of his company's cards was its designation as "The Official NFL Card", a distinction it held through 1991.
| Company type | Private |
|---|---|
| Industry | Collectibles |
| Founded | 1988 |
| Founder | Ludwell Denny |
| Successor | Brian Gray, Leaf CEO |
| Headquarters | , |
| Products | Trading cards |
Number of employees | 200 (1991 ) |
During its years in the business, Pro Set acquired licenses from several sports associations including the NFL, NHL, NASCAR and PGA Tour to produce trading cards.
In February 2021, Leaf Trading Cards CEO Brian Gray announced that the company had assumed control of the Pro Set trademark and of its intention to resurrect the brand.