Prisma (chain store)

Prisma is a Finnish chain of hypermarkets belonging to S Group. In Finland there are currently 74 stores in 51 different cities. The first Prisma store opened in Jyväskylä in 1972. In addition to food and groceries, Prisma's selection includes a wide collection of clothing, sporting goods, books, toys, entertainment and home accessories.

Prisma's main competitor in Finland is Kesko's K-Citymarket chain. Prisma also has 14 hypermarkets in and around 5 cities in Estonia. The chain has also had stores in Latvia and Lithuania, but they were closed in 2017. On March 4, 2022, Prisma's owner, the S-Group, announced the closure of all Russian operations.