PriMedia Inc

PriMedia Inc is a media buying and marketing firm based in Rhode Island, U.S. The company was founded by Ed Valenti and Barry Becher, and helped pioneer infomercials, the use of credit cards and 800 numbers on Television ads, and the 30-minute infomercial format on shopping channels.

For the South African media company, see Primedia.
PriMedia Inc was acquired, and the name RentPath is part of that sequence, which also involves the name K-III

PriMedia Inc
IndustryMedia buying
PredecessorDial Media
Founders
Headquarters
Rhode Island
,
U.S.
Area served
Worldwide
Key people
James J. Cooney
Websitewww.primediahq.com
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