PrettyLitter
PrettyLitter is an American pet wellness company based in Los Angeles, that produces lightweight crystal-based cat litter that is designed to react to a cat's urine to indicate potential health problems by changing color based on the acidity, alkalinity or the presence of blood in a cat's urine. PrettyLitter also produces health-focused cat food. In May 2021, PrettyLitter was acquired by Mars for a reported $1 billion.
| Company type | Private |
|---|---|
| Industry |
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| Founded | 2015 |
| Founders | Daniel Rotman |
| Headquarters | Los Angeles, California, U.S. |
| Parent | Mars |
| Website | prettylitter |
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