Presto Magix

Presto Magix (pronounced Presto Magic) was a brand of Action Transfers activity sets popular during the 1970s and 1980s. The sets were published by the American Publishing Corporation of Watertown, Massachusetts. They were originally made by the Papermate Division of Gillette from 1975 to 1978.

For the similarly named car, see Presto-Matic.

In 1976, the production of Action Transfers was transferred to Letraset's Italian factory, Sodecor, where offset litho printing was used with transfers for the first time. The impetus for the move was a joint venture undertaken with Gillette to produce Action Transfers under the name Kalkitos. These were widely distributed around the world, with the brand name occasionally differing. They were known as Presto Magix in the USA where only a handful of the total subjects offered by the other brands were released.

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