Presto (Nike)

Presto was a sub-brand of Nike, Inc., introduced in 2002 as part of Nike's shift towards the fashion fitness trends of the 21st century. Initially, it offered the Nike Air Presto running shoe, as well as several watches and fashion accessories, all of which were characterized by a futuristic and colorful aesthetic.

Presto achieved considerable success in the early 2000s, due to its highly innovative products and marketing strategy. Although the broader Presto concept ended in the 2000s, Nike continues to authorize the sale of its Presto running shoe as part of the NikeID project, with over 100 studios across Eurasia and North America carrying Presto shoes.