Power Macintosh G3

The Power Macintosh G3 (also sold with additional software as the Macintosh Server G3) is a series of personal computers designed, manufactured, and sold by Apple Computer from November 1997 to August 1999. It represented Apple's first step towards eliminating redundancy and complexity in the product line by replacing eight Power Macintosh models (and the Twentieth Anniversary Macintosh) with three: Desktop and Mini Tower models for professional and home use, and an all-in-one model for education. The introduction of the Desktop and Mini Tower models coincided with Apple starting to sell build-to-order Macs directly from its web site in an online store, which was unusual for the time as Dell was the only major computer manufacturer doing this. Apple's move to build-to-order sales of the Power Macintosh G3 also coincided with the acquisition of Power Computing Corporation, which had been providing telephone sales of Macintosh clones for more than two years.

Power Macintosh G3 / Power Mac G3 / Macintosh Server G3
The Power Macintosh G3 Mini Tower (left) and Power Mac G3 Blue and White (right)
DeveloperApple Computer
Product familyPower Macintosh
TypeDesktop computer
Release dateNovember 10, 1997 (1997-11-10)
LifespanNovember 10, 1997-August 31, 1999 (1 year and 287 days)
Introductory price$1599
DiscontinuedAugust 31, 1999 (1999-08-31)
CPUPowerPC G3,
233 – 333 MHz; 300 – 450 MHz
PredecessorAll-in-one:
Power Macintosh 5400
Power Macintosh 5500
Twentieth Anniversary Macintosh
Desktop:
Power Macintosh 4400
Power Macintosh 6200
Power Macintosh 7300
Mini Tower:
Power Macintosh 6500
Power Macintosh 8600
Power Macintosh 9600
SuccessoriMac G3 (All-In-One)
Power Mac G4 (Mini Tower)
Power Mac G4 Cube (Desktop)

The Power Macintosh G3 is named for its third-generation PowerPC chip, and introduced a super fast and large Level 2 backside CPU cache, running at half processor speed. As a result, these machines benchmarked significantly faster than Intel PCs of similar CPU clock speed at launch, which prompted Apple to create the "Snail" and "Toasted Bunnies" television commercials. Magazine benchmarks showed the G3/266 CPU outperforming the 350 MHz PowerPC 604ev chip in the Power Macintosh 9600 as well.

Two generations of the Power Macintosh G3 were released. The first generation, known colloquially as "Beige" was introduced at a special event on November 10, 1997. The second generation, known officially as "Blue and White", was introduced at MacWorld San Francisco on January 5, 1999. Its replacement, the Power Mac G4, was introduced in August of the same year.

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