PowerBar
PowerBar is an American brand of energy bars and other related products including sports drinks, gels, and the Pria bars targeted at women. The company was established in 1986, and was later acquired by Nestlé.
| Company type | Subsidiary |
|---|---|
| Industry | Food processing |
| Founded | 1986 |
| Founder | Brian Maxwell, Jennifer Biddulph |
| Fate | Acquired by Nestlé in 2000, becoming a brand. |
| Headquarters | , |
Area served | North America, Europe |
| Products | Energy bars, sports drinks, gels |
| Revenue | US$175 million (2013) |
| Owner |
|
| Parent | Premier Nutrition Company, LLC |
| Website | powerbar.com |
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