Potentially all pairwise rankings of all possible alternatives

Potentially All Pairwise RanKings of all possible Alternatives (PAPRIKA) is a method for multi-criteria decision making (MCDM) or conjoint analysis, as implemented by decision-making software and conjoint analysis products 1000minds and MeenyMo.

The PAPRIKA method is based on users expressing their preferences with respect to the relative importance of the criteria or attributes of interest for the decision or choice at hand by pairwise comparing (ranking) alternatives.

In MCDM applications, PAPRIKA is used by decision-makers to determine weights on the criteria for the decision being made, representing their relative importance. Depending on the application, these weights are used to rank, prioritize or choose between alternatives.

In conjoint analysis applications, PAPRIKA is used with consumers or other stakeholders to estimate 'part-worth utilities' (i.e. weights) representing the relative importance of the attributes characterizing products or other objects of interest (i.e., choice modelling, conjoint analysis and discrete choice).

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