Population Matters

Population Matters
Founded	1991
Founder	David Willey
Type	Environmental charity; Sustainability organisation; Advocacy group; Think tank;
Focus	Promotion of smaller families and sustainable consumption to achieve a population that co-exists in harmony with nature and prospers on a healthy planet.
Location	United Kingdom;
Method	Campaigning, education, lobbying and research
Key people	Jonathon Porritt (president); Sara Parkin (chair);
Website	populationmatters.org
Formerly called	Optimum Population Trust

Population Matters, formerly known as the Optimum Population Trust, is a UK-based charity that addresses population size and its effects on environmental sustainability. It considers population growth as a major contributor to environmental degradation, biodiversity loss, resource depletion and climate change. The group promotes ethical, choice-based solutions through lobbying, campaigning and awareness-raising.

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